Case Study: Second Harvest Food Bank of Orange County deepens community engagement with Idea Hall

Second Harvest Food Bank of Orange County boosts Facebook engagement 665% with Idea Hall

Second Harvest Food Bank of Orange County, dedicated to fighting hunger, needed to strengthen its digital communications to deepen engagement with its community of donors and volunteers. They partnered with the vendor Idea Hall for strategic digital marketing and content marketing support to develop an integrated, data-driven strategy and expand their outreach.

Idea Hall implemented a comprehensive digital solution that included an SEO audit, social media playbooks, a redesigned e-newsletter, and Google Ads campaigns. This strategy significantly boosted the food bank's online presence. Measurable impacts included a 665% increase in Facebook engagement rate, a 10% improvement in site health, and Google Ads achieving a 17% average click-through rate, far exceeding the industry average.

Second Harvest Food Bank of Orange County