Case Study: Orange County Music and Dance boosts campus expansion awareness with Idea Hall

Orange County Music and Dance drives 2.55M+ impressions with Idea Hall

Orange County Music and Dance (OCMD), a nonprofit performing arts school, wanted to promote its campus expansion to serve twice as many students. They enlisted the vendor Idea Hall for public relations services to raise awareness of this growth with prospective families and the local philanthropic community.

Idea Hall executed a targeted media strategy following the official approval of the lease, pitching key local and trade publications. This effort generated over 2.55 million earned media impressions, including a cover story in the OCBJ and a major feature in the OC Register, successfully boosting awareness for OCMD's expansion.

Orange County Music and Dance (ocmd)