Case Study: Orange County Cemetery District achieves unanimous approval for Gypsum Canyon Memorial Park with Idea Hall

Orange County Cemetery District wins unanimous approval after 2 years with Idea Hall

The Orange County Cemetery District faced the complex challenge of securing approvals for Orange County's first public and veterans cemetery in over a century. Idea Hall provided strategic community outreach, content marketing, and public relations services to help navigate the political landscape and build stakeholder consensus.

Idea Hall implemented a comprehensive communications plan that included storytelling, key messaging, and the development of tailored materials like an informational video and a project website. This strategy successfully rallied community support and ensured transparent communication. As a direct result of Idea Hall's efforts, the Anaheim City Council granted unanimous approval for the project, a landmark achievement after more than 130 years.

Orange County Cemetery District