Case Study: McCarthy Building Companies achieves major media coverage for Safety Week with Idea Hall

McCarthy Building Companies earns 427,723 impressions with Idea Hall

McCarthy Building Companies faced the challenge of generating media attention for their Safety Week event, which was important to their industry but not inherently newsworthy. Their goal was to secure strong coverage that would reposition them as a national leader in safety innovation. They engaged the vendor Idea Hall for public relations services to achieve this.

Idea Hall implemented a creative solution by sending personalized invitations accompanied by state-of-the-art safety helmets to top San Diego media outlets, providing a tangible experience of McCarthy's innovation. This strategy successfully secured extensive media coverage, including 7 media placements and 3 broadcast news outlets reporting on-site, which resulted in 427,723 impressions and effectively reframed McCarthy as a forward-thinking, safety-first organization.

McCarthy Building Companies