Case Study: Irvine Ranch Water District boosts water conservation engagement with Idea Hall

Irvine Ranch Water District drives 4.4M impressions with Idea Hall

Irvine Ranch Water District (IRWD) faced the challenge of fostering a social dialogue around water conservation among its customers and raising awareness about drought conditions. The vendor Idea Hall developed a digital marketing and community outreach campaign to support these communication goals and promote efficient water-saving activities.

Idea Hall's solution was a six-week digital campaign starring a humorous character named Wastey. This content marketing initiative ran on Facebook, Instagram, and Twitter, using engaging and educational content to inspire water-saving habits. The measurable impact for IRWD was significant, including a 11,500% increase in Instagram reach, 4.4 million impressions, 2 million video plays, and over 941 organic shares, successfully sparking a powerful conservation conversation.

Irvine Ranch Water District (irwd)