Case Study: Goodwill OC strengthens brand clarity and community engagement with Idea Hall

Goodwill OC boosts website engagement 74.8% with Idea Hall

The nonprofit Goodwill of Orange County (Goodwill OC) faced the challenge of positioning itself for future growth as it approached its 100th anniversary. With a strategic plan to double its impact, the organization needed to bolster mission understanding and drive donations. They partnered with the vendor Idea Hall for branding and digital marketing services to address this challenge.

Idea Hall worked as Goodwill OC's fractional CMO to reposition the brand and develop a strategic communications plan. The solution included a refreshed brand identity rolled out through a new website, video, advertising, and a launch event. The measurable impact was significant, including a 71.1% increase in website session duration and a 74.8% increase in website engagement rate. Idea Hall's efforts successfully elevated mission understanding and created a cohesive brand experience for the community.

Goodwill OC