Case Study: Cystinosis Research Foundation achieves global social media growth with Idea Hall

Cystinosis Research Foundation doubles Instagram engagements with Idea Hall

The Cystinosis Research Foundation (CRF), a nonprofit dedicated to funding research for a rare disease, faced the challenge of connecting and educating its small, globally dispersed community. To actively engage patients, families, and the medical community, they partnered with the vendor Idea Hall for a digital marketing and content marketing solution.

Idea Hall developed and executed an integrated social media strategy across Facebook, Instagram, and Twitter. This involved defining CRF's brand voice and creating consistent, on-brand content calendars. The solution delivered significant measurable impact, including a 12% increase in Instagram reach and a doubling of Instagram engagements. Idea Hall's work successfully united the global cystinosis community and grew CRF's online presence.

Cystinosis Research Foundation