Case Study: City of Irvine builds excitement for the Great Park with Idea Hall

City of Irvine boosts Great Park buzz with Idea Hall and 20M media impressions

The City of Irvine faced a challenge in reshaping public perception of its ambitious Great Park development, which was not keeping pace with the project's tangible progress. The city engaged the vendor Idea Hall for strategic public relations and event production services to help shift the narrative away from stalled momentum and build excitement for the park's future.

Idea Hall developed and executed an immersive signature event, the State of the Great Park, complemented by a strategic media outreach campaign. The solution successfully garnered over 20 million media impressions, reached 970,000 broadcast viewers, and attracted 3,000 attendees, effectively repositioning the Great Park as a premier national public space project.

City of Irvine