Case Study: Be Well OC unites a community and transforms mental health care with Idea Hall

Be Well OC boosts Facebook followers 258% with Idea Hall

Be Well OC, a non-profit coalition of community leaders, had a vision to create a new system of mental health care to serve as a national model. Their challenge was to unite over 200 diverse partners and communicate this new vision to the community. They engaged the vendor Idea Hall for assistance with branding, strategy, public relations, and marketing.

Idea Hall developed a comprehensive brand identity and communications strategy, acting as an outsourced CMO for Be Well OC. The solution included producing podcast and video content, managing community and media relations, and leading a collective stakeholder movement. The measurable impact for Idea Hall's work included generating over 300 million media impressions, increasing Instagram followers by 168%, and increasing Facebook followers by 258%.