Case Study: AO achieves 2.4 billion impressions in 30 days with Idea Hall

AO earns 2.4B impressions in 30 days with Idea Hall

AO, an architecture, engineering, and construction firm, faced the challenge of generating awareness and positive sentiment for a proposed supertall tower in Oklahoma City that required a rezoning approval. They partnered with the vendor Idea Hall for public relations and content marketing services to build buzz ahead of the crucial city request.

Idea Hall implemented a strategic media plan focused on announcing the project's record-breaking height. Their targeted outreach resulted in a massive wave of positive coverage. The campaign, executed by Idea Hall, generated over 2.4 billion media impressions across 400 outlets in under 30 days, with 99% positive coverage in major national media, successfully elevating the project's profile.

AO