Case Study: Alzheimer’s Association amplifies Alzheimer’s awareness and donations with Idea Hall

Alzheimer’s Association boosts donations by $819K+ with Idea Hall

The Alzheimer's Association's Orange County chapter worked with Idea Hall to expand its GO Purple OC campaign, aiming to significantly amplify awareness and drive action for its cause. The challenge was to increase the campaign's visibility and community engagement in a highly impactful way.

Idea Hall implemented a solution that mobilized influencers and secured partnerships, which included turning dozens of local landmarks purple. This strategy generated over 8 million impressions and reached new audiences. The measurable impact for the Alzheimer's Association was substantial, including a 68% year-over-year increase in donations totaling over $819,000, increased calls to its helpline, and greater participation in its walks.

Alzheimer’s Association