Case Study: AccessHope achieves a national spotlight on cancer care reform with Idea Hall

AccessHope boosts web traffic 897.67% with Idea Hall

AccessHope, a nationwide provider of remote cancer support solutions, tasked the vendor Idea Hall with publicly announcing its formal company launch. The challenge was to amplify its mission and increase visibility among benefits brokers, healthcare consultants, and HR leaders. Idea Hall was engaged to provide public relations and content marketing services to achieve this.

Idea Hall implemented a media relations and social media strategy to highlight AccessHope's market position and key milestones. This solution drove over 211 million media impressions and increased web traffic by nearly 900%, bringing in over 3,300 new unique visitors. The campaign successfully credentialed AccessHope within the healthcare and benefits industries, achieving these results with a cost-per-thousand-impressions (CPM) significantly below the industry standard.

AccessHope