Case Study: Worldwide Express unifies its brand for acquisition success with Idea Grove

Worldwide Express unifies its brand and surpasses $750 million in earnings with Idea Grove

Worldwide Express, a third-party logistics company, faced the challenge of unifying its decentralized franchise structure and brand messaging to facilitate rapid growth and prepare for acquisition. The company enlisted the vendor Idea Grove for public relations and content marketing services to address this transportation and logistics marketing challenge.

Idea Grove developed a formal messaging guidebook and executed a multi-year strategy involving blogging, email marketing, website design, and public relations. This effort helped Worldwide Express grow to over 115 franchisees and more than quadruple its earnings, reporting over $750 million in 2015. The successful branding campaign positioned the company for two successful exits, including a sale to an investment firm and a subsequent merger that created one of the largest 3PLs in the country.

Worldwide Express