Case Study: SmarterSelect boosts lead generation with Idea Grove

SmarterSelect boosts demo requests by 313% with Idea Grove

The customer, SmarterSelect, provides a platform for creating and managing online applications. Despite having a universal need for its services, the company struggled with low website traffic and a complete lack of visibility on the first page of search engine results, which severely hindered its lead generation. Owner Robert Davis engaged vendor Idea Grove to solve this problem using SEO, PPC, and the HubSpot platform.

Idea Grove implemented a multi-pronged solution that included comprehensive keyword research, website optimization, sustained blogging, and the integration of tools like HubSpot and live chat. The vendor also leveraged software review sites and launched targeted PPC and remarketing campaigns. These efforts resulted in SmarterSelect appearing on the first page of search results for 30 relevant keywords. Overall website traffic increased by 18%, organic traffic grew by 55%, and monthly requests for product demonstrations soared by 313%.

SmarterSelect