Case Study: ShopSavvy achieves national media visibility and app growth with Idea Grove

ShopSavvy drives 40 million app downloads with Idea Grove

ShopSavvy, a mobile shopping app, faced the challenge of attracting new users in a crowded market and raising its profile, particularly around the critical Black Friday shopping period. They engaged the vendor Idea Grove for a public relations campaign to address this challenge.

Idea Grove implemented a multifaceted solution that included securing national media coverage, creating a digital newsroom with broadcast-quality content, and establishing a thought leadership forum called the Future of Retail Alliance. This campaign successfully positioned ShopSavvy as a leader in mobile retail. The results were significant, including coverage in thousands of Tier 1 media outlets, over 40 million app downloads, and ultimately, the company's acquisition by Purch in 2016.

ShopSavvy