Case Study: RiseSmart achieves national media attention with Idea Grove

RiseSmart earns 50+ media placements with Idea Grove

RiseSmart, a provider of outplacement services, hired the public relations firm Idea Grove to help it expand its brand recognition on a national scale. The challenge was to earn national media attention and establish the company as an authority in its field.

Idea Grove created a timely campaign linking the Super Bowl winner to a city's unemployment rate, predicting the Denver Broncos would win. The solution involved press releases, an infographic, and targeted media outreach. The results were over 50 media placements, including features on ESPN and Fox Business News, which led to an immediate rise in service inquiries for RiseSmart.

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