Case Study: Pivot3 boosts industry visibility and leadership with Idea Grove

Pivot3 earns Gartner Magic Quadrant placement with Idea Grove

Pivot3, an early pioneer in hyperconverged infrastructure, had the best technology but was virtually unknown outside of its niche in the surveillance industry. To grow and compete in a crowded market, the company needed to radically improve its visibility with key IT media and influencers. Pivot3 retained the vendor Idea Grove for public relations services to meet this challenge.

Idea Grove implemented a tailored media and social media strategy focused on building relationships with journalists and influencers. This involved rapid-response outreach and offering exclusive stories to priority publications. The results were significant, with Idea Grove securing a high volume of coverage in top trade publications. This successfully shifted market perception of Pivot3, culminating in its placement on the Gartner Magic Quadrant and Forrester Wave report as an industry leader, alongside coverage in major outlets like The Wall Street Journal and Fortune.

Pivot3