Case Study: Phelps United achieves greater brand visibility and domain authority with Idea Grove's digital PR survey

Phelps United boosts domain rating to 20 with Idea Grove

Phelps United, a premier eCommerce brand accelerator, faced the challenge of increasing its brand visibility among Amazon sellers during the 2022 holiday season. They wanted to quickly capture attention by exploring if stricter return policies could cause long-term brand damage for merchants. To address this, they turned to vendor Idea Grove for a digital PR solution.

Idea Grove implemented a digital PR survey campaign, developing a report with fresh consumer data to drive media mentions and backlinks. This solution generated 13 media placements, 22.5 million in total audience reach, and 20 high-quality inbound links. As a result, Phelps United's domain rating reached its highest historical score. Idea Grove's campaign successfully established Phelps United as a dominant industry player.

Phelps United