Case Study: Onyx CenterSource sharpens its brand and drives leads with Idea Grove

Onyx CenterSource unifies its brand in over a year with Idea Grove

Onyx CenterSource, a leader in hotel payments and commission processing, faced a challenge after strategic acquisitions left it looking like three separate businesses rather than a unified market leader. This perception issue was causing customer concern. They engaged vendor Idea Grove for a new website and branding strategy to address this problem.

Idea Grove implemented a holistic solution based on extensive buyer research, which revealed two distinct buyer personas. This informed a new website and branding that told a unified story of "closing the loop" for clients, supported by testimonials and case studies. The results included a new optimized site that generates leads, which Idea Grove continues to help nurture into paying customers through email campaigns and heat mapping analysis.

Onyx CenterSource