Case Study: Omnitracs boosts brand awareness with Idea Grove's Zombie Dispatch campaign

Omnitracs boosts engagement 200% with Idea Grove

Idea Grove was engaged by Omnitracs, a leader in the transportation and logistics industry, to create a disruptive brand-awareness campaign. The challenge was to increase general brand awareness about the role of technology in the trucking industry and to excite everyone from core prospects to drivers about Omnitracs' SaaS-based solutions.

The solution implemented by Idea Grove was a web-based video game called Zombie Dispatch, designed to appeal to an older demographic and highlight the critical role of truck drivers. The multi-channel campaign resulted in over 13,000 game sessions with a 5.5% conversion rate, coverage in 19 news sources, and over one million impressions from social media ads at an average CPC of $0.72. Idea Grove successfully increased engagement across all of Omnitracs' social platforms.

Omnitracs