Case Study: NetBase achieves tier 1 media awareness with Idea Grove

NetBase builds a 300+ page website and boosts organic traffic with Idea Grove

The social media analytics company NetBase faced the challenge of building top-tier brand awareness against much larger competitors. To establish itself as a leader, NetBase engaged vendor Idea Grove to secure coverage in tier 1 media outlets.

Idea Grove implemented a newsjacking solution using NetBase's own social listening software to analyze real-time social media conversations on trending topics. This data was used to formulate compelling media pitches, resulting in significant top-tier coverage for NetBase. The campaign also included foundational research and a new website that quickly drove organic traffic and qualified leads through the roof.

NetBase