Case Study: Krista Software boosts AI thought leadership and domain authority with Idea Grove

Krista Software boosts domain authority 250% in 30 days with Idea Grove

Krista Software, a company working in the AI industry, faced the challenge of joining the crowded conversation around artificial intelligence in 2023 and getting heard above the noise. To establish thought leadership, they engaged the vendor Idea Grove for a public relations service.

Idea Grove developed and fielded a survey on Americans' trust in AI, creating a detailed report used in a strategic media campaign. This effort resulted in coverage in major publications like Forbes and Fortune, 43 total placements, and 37 valuable backlinks. Most notably, Krista Software's domain authority increased by 250%, from 6 to 21, and their report ranked at the top of Google for several key AI trust-related search terms.

Krista Software