Case Study: InDxLogic builds a distinctive brand and generates more leads with Idea Grove

InDxLogic gains traction online with Idea Grove’s new identity and lead-gen site

Idea Grove worked with InDxLogic, a company providing automated indexing solutions for electronic health records. The challenge was that despite a recent website redesign, InDxLogic's online presence failed to stand out against its much larger competitors, hindering its ability to gain traction and attract qualified leads outside of trade shows.

Idea Grove conducted in-depth buyer research which revealed that InDxLogic's key differentiators were being founded by doctors and offering personalized service. This insight informed a complete visual rebrand and a new website with pinpoint messaging that highlighted customer case studies. The new site, designed to generate leads, allowed InDxLogic to compete effectively online. As a result, the company immediately began using the new branding to win customers at trade shows and established a powerful new identity that resonated with its physician audience.

InDxLogic