Case Study: I.D. Systems boosts conversions with Idea Grove

I.D. Systems boosts conversions 70% with Idea Grove

I.D. Systems, a provider of Vehicle Management Systems and Asset Intelligence solutions, faced a marketing challenge as it shifted its focus from specific RFID tracking products to its broader solutions, services, and data analytics. The company needed to appeal to two distinct groups of buyers without creating a fragmented message. To address this, I.D. Systems engaged vendor Idea Grove for a website redesign and rebranding initiative.

Idea Grove redesigned the I.D. Systems website with a modern, responsive user experience and crafted new messaging that unified the company's different verticals. The navigation was structured around solutions rather than products, with content created for buyers at every sales stage. As a result of the new website and cohesive messaging from Idea Grove, I.D. Systems reported a 70 percent increase in conversions from site visitors.

I.D. Systems