Case Study: EXL boosts website conversions and simplifies complex messaging with Idea Grove

EXL boosts website conversions 312% with Idea Grove

EXL, a global leader in business process solutions, engaged vendor Idea Grove to address the challenge of simplifying its complex analytics offerings for prospective customers. The company needed a new website that could convey its comprehensive services in a cohesive and digestible way while also setting it apart from competitors and establishing greater authority in its field.

Idea Grove implemented a solution centered on an authoritative, responsive website design. The vendor reorganized navigation, used powerful imagery, and created concise copy to demonstrate EXL's expertise and generate interest. This approach, which included over 140 calls-to-action tracked via HubSpot, resulted in a 312% increase in website conversions within two weeks of launch.

EXL