Case Study: CA Technologies Builds Leadership in Service Virtualization with Idea Grove

CA Technologies builds 1,800-member service virtualization community in 8 months with Idea Grove

Idea Grove was hired by CA Technologies, a major independent software corporation, to address a challenge with its ServiceVirtualization.com content platform. The site was created to establish CA as a leader in the emerging field of service virtualization, but it required too much internal effort and needed improved readability and search visibility.

Idea Grove repositioned the site as a product-agnostic portal, introducing content from third-party experts and making it more accessible. The solution included an aggressive social media campaign and varied content like webinars and an "Ask the Expert" section. As a result, Idea Grove helped the blog publish over 400 articles, grow to over 1,800 registered members in eight months, and achieve the number two spot in native search results for the term.

CA Technologies