Case Study: Beyond Finance boosts holiday debt education and search visibility with Idea Grove

Beyond Finance earns 109 media placements with Idea Grove

Idea Grove partnered with Beyond Finance, a provider of debt resolution solutions, to address the challenge of rising consumer debt ahead of the holiday shopping season. The customer needed to quickly educate the market on the risks of holiday-related debt and provide timely financial advice to help reduce consumer stress.

The solution involved Idea Grove developing a research-based digital PR campaign, which included a consumer survey and report. This initiative secured 109 media placements and 46 high-quality backlinks, leading to a record-high website domain rating for Beyond Finance and ranking second for a priority keyword on Google.

Beyond Finance