Case Study: BearCom achieves greater awareness, engagement, and conversion with Idea Grove

BearCom drives 5,000 monthly visitors with Idea Grove

Idea Grove partnered with BearCom, a nationwide dealer and integrator of wireless communications equipment, to address a unique challenge. A federal mandate was requiring thousands of businesses to reduce their radio bandwidth, creating a major opportunity for new sales and service. BearCom engaged Idea Grove to create a marketing campaign that would drive awareness, engagement, and conversion among these prospects.

Idea Grove implemented a three-pronged solution using public relations, content creation, and inbound marketing. This included news releases, blog posts, a published byline article, and an instructional video. As a result, BearCom saw significant increases in web traffic, sales leads, and downloads, recording one of its most financially successful years. The re-launched e-zine, TodaysWirelessWorld.com, attracted over 5,000 monthly visitors and sent hundreds of visitors to BearCom's site.

BearCom