Case Study: Aprimo boosts brand awareness and industry visibility with Idea Grove

Aprimo earns 794M media impressions with Idea Grove

Aprimo, a pioneering digital asset management company, faced a challenge with low brand awareness and social media engagement, often being mistaken for a startup despite its 25-year history. To address this, they partnered with vendor Idea Grove for a public relations and social media program.

Idea Grove implemented a comprehensive PR and social strategy that included promoting newsworthy content, securing bylined articles, and executing a consistent organic social media schedule. The results were significant, including 47 press hits, over 794 million media impressions, 21 backlinks, and 7 Forbes bylines. Furthermore, Aprimo's social media engagement rate more than doubled the industry average. Idea Grove successfully elevated Aprimo's industry authority and visibility.

Aprimo