Case Study: MDI Global automates market research operations with Idea Box

MDI Global scales to 6 countries and 7 apps with idea box

idea box developed an automated market research platform for MDI Global to address their challenge of unscalable, complex processes with a high rate of human error. The client needed to automate administrative tasks, participant communications, and incentives to free their researchers and allow the business to grow.

The solution from idea box was a custom cloud-based Research Management System with mobile apps. It automated study flows, participant segmentation, multi-channel communications, and a points-based gamification system for incentives. As a result, MDI Global's CEO reported the platform was responsible for half of their business, enabling them to scale into six or seven countries within just 12 months of launch.

MDI Global