Case Study: Six Labs Builds a Distinct Cannabis Brand with Idea Booth

Six Labs launches cannabis brand in 2 months with Idea Booth

Six Labs, a cannabis company, came to Idea Booth with an idea for a new grow operation but needed comprehensive help to build their brand from the ground up. Their challenge was to develop a full brand identity and marketing strategy to launch and establish their business in a competitive market.

Idea Booth executed a deep discovery process involving stakeholder interviews and market research to develop a new brand name and strategy. The solution included creating an investor-facing website, distinctive wholesale packaging designed to stand out on dispensary shelves, and managing their social media presence within strict platform regulations. As a result, Idea Booth successfully launched the Six Labs brand and continues to serve as their internal agency, managing multiple sub-brands and fostering customer connections.

Six Labs