Case Study: Bellissimo Bar Company builds a pandemic-ready marketing strategy with Idea Booth

Bellissimo Bar Company locks up events during COVID-19 with Idea Booth

The customer, Bellissimo Bar Company, a newly founded mobile bar truck company, faced the challenge of determining which marketing channels to focus on and how to execute a plan, especially as their business was stalled during the COVID-19 pandemic. They engaged the vendor, Idea Booth, for a strategic marketing discovery project to build a unique plan for their future success.

Idea Booth implemented a solution by performing comprehensive market research, including stakeholder assessments, customer interviews, and competitor analysis. This provided Bellissimo Bar Company with a full marketing strategy detailing where to allocate their budget, which advertising channels to use, and how to communicate with customers. As a result, the client was equipped with an executable plan and has already begun to lock up events.

Bellissimo Bar Company