Case Study: a personal branding client builds a CMO-ready brand with Idea Booth

a personal branding client boosts Twitter audience 93% with Idea Booth

The customer, a CMO 2.0 brand, was a senior-level marketing executive who wanted to become a more attractive candidate for chief marketing officer roles and have opportunities come to him. He partnered with vendor Idea Booth and used their Anonymous-Accelerated program to build a powerful personal brand that would appeal to recruiters and headhunters.

Idea Booth developed a comprehensive brand identity and multi-layered plan for the executive. Their solution included an overhaul of his social media presence, content marketing, a new personal website, and securing PR opportunities like podcasts and bylined articles. The results were significant, including a 93% increase in his Twitter audience and a 320% increase on Medium. Most importantly, the executive is now regularly contacted by recruiters with solid offers for CMO positions, achieving the program's primary goal.