Case Study: Birmingham City Council boosts cycle adoption with iDC Design Agency

Birmingham City Council launches Birmingham Cycle Revolution’s 20-year cycling plan with iDC Design Agency

Birmingham City Council's Transport Behaviour Change department sought to implement an ambitious 20-year plan called Birmingham Cycle Revolution (BCR) to make cycling a mainstream mode of transport across the city. They engaged iDC Design Agency through a competitive pitch to provide graphic design support for this behavioural change project.

iDC created a powerful logo and unique brand identity that resonated with potential cyclists, followed by comprehensive brand guidelines and a huge array of marketing collateral. This included outdoor advertising, uniforms, signage, leaflets, and an educational game for schools. Despite tight deadlines, careful project planning ensured all work was delivered on time. The BCR project was very successful, leaving behind a strong legacy, and iDC was proud to have been part of the initiative that successfully encouraged more people to cycle.

Birmingham City Council