Case Study: Semasio Boosts Match Rates in France and Switzerland with ID5 Connect

Semasio Optimised Their Match Rates in France & Switzerland Using ID5 Connect

Semasio, a provider of semantic user profiling and custom audience creation, was struggling with sub-optimal match rates in France and Switzerland when activating its IDs through DSP partner Adform. This limited access to users and created drop-offs that could reduce campaign performance and monetization.

To address this, Semasio implemented ID5 Connect, which streamed server-side match tables between Semasio and Adform to expand the user base and improve matching. With ID5, Semasio increased match rates by 21% in France and 10% in Switzerland, while mapped pushed unique UIDs rose by 22% and 10% respectively, improving campaign efficiency and audience reach.

Semasio

Kasper Skou

Co-Founder & Chief Executive Officer