Case Study: Pubfinity boosts global revenue per user with ID5 identity solutions

Pubfinity boosts global revenue per DAU by 9.2% with ID5

Pubfinity, a programmatic SSP for Windows and Xbox games, faced the challenge of enabling precise ad targeting within its cookieless desktop app ecosystem. To achieve its addressability goals, Pubfinity opted to leverage the ID5 ID identity solution from vendor ID5.

ID5's solution was implemented through an A/B test across a portion of Pubfinity's global traffic. The results proved the ID5 ID was instrumental, driving a 9.2% increase in global revenue per daily active user and a 42% increase in incremental user addressability. This success provided Pubfinity with significant value and a blueprint for cookieless monetization.

Pubfinity