Case Study: Minute Media boosts addressability and eCPM with ID5

Minute Media boosts eCPM 14.36% with ID5

Minute Media, a global technology and content company behind major sports brands like Sports Illustrated, faced the challenge of maintaining audience addressability as fans moved across numerous websites and devices, a landscape made more difficult by the loss of third-party cookies. To strengthen identity resolution and unlock more value for its publisher partners, Minute Media turned to vendor ID5 and its identity solution.

ID5 implemented its ID across approximately 650 of Minute Media's domains via streamlined Prebid and Amazon TAM integrations. This deployment resulted in a 69.49% match rate on returning users, the highest of any alternative ID in their stack, and identified 144 million total users. The enriched inventory drove a significant monetization uplift, with a +14.4% increase in Prebid eCPM, making ID5 a key driver of addressability gains for Minute Media.

Minute Media