Case Study: Audience360 achieves higher viewability and 40% CTR increase with ID5

Audience360 boosts CTR by 40% with ID5

Audience360, a provider of first-party audience data, faced the challenge that nearly 50% of digital inventory in Australia was unaddressable due to the absence of third-party cookies. This prevented them from fully supporting their clients' targeting needs. To address this, they chose to work with ID5 and its cookieless identity solution.

ID5 implemented its ID5 ID to enable Audience360 to reach audiences in cookieless browsers via the Adform DSP. The solution drove significant results, delivering 42% of the campaign budget in cookieless environments, which exceeded the goal by 12%. The campaign also increased click-through rates by 40% and exceeded its viewability target.

Audience360