Case Study: Adasta increases bid CPM with ID5

Adasta increases Bid CPM by 8% with ID5

Adasta, a digital sales house for publishers, faced a challenge as browsers like Safari and Firefox blocked third-party cookies. This reduced the value of their inventory, as a significant portion of it became unaddressable. To increase addressability and maximize monetization, Adasta chose to integrate the ID5 ID from vendor ID5.

ID5 provided an easy implementation via a Prebid.js module and enabled an A/B test to measure the solution's impact. The results showed that using the ID5 ID increased Adasta's average bid CPM by 8% overall. The impact was even more significant in cookieless environments, where the bid CPM increased by 25%. ID5's solution successfully helped Adasta increase the value of its inventory.

Adasta