Case Study: Preply achieves 30% more non-branded organic traffic with ICS-digital

Preply boosts non-branded organic traffic by 30% with ICS-digital LLP

The global e-learning platform Preply partnered with ICS-digital to increase its organic visibility and improve keyword rankings within the competitive online language tutoring market. Their challenge was to grow their share of voice for both English and Spanish language categories across international markets.

ICS-digital implemented a global SEO strategy that combined in-depth keyword research with ongoing digital PR and creative content campaigns delivered in six languages. The results included achieving the number one ranking for high-volume terms like 'English tutor', earning over 40 pieces of high-authority media coverage, and driving a 30% average increase in non-branded organic traffic across all key markets.

Preply