Case Study: Patient Claim Line achieves 394% more organic conversions with ICS-digital

PCL boosts organic conversions by 394% with ICS-digital LLP

Patient Claim Line (PCL), a medical negligence claims company, faced the challenge of executing a perfect site migration while competing in one of the most aggressive search sectors. They partnered with ICS-digital for a comprehensive strategy that included end-to-end site migration, full SEO delivery, and conversion rate optimization (CRO) testing.

ICS-digital implemented a complete technical SEO overhaul, including a site crawl, URL structure improvements, redirect management, and tracking setup. This strategy resulted in a 394% increase in organic conversions and a 36% rise in organic traffic, with PCL achieving first-page rankings for highly competitive keywords like 'medical negligence'.