Case Study: Just Eat achieves 2.5 million social media views with ICS-digital

Just Eat drives 2.5 million social views with ICS-digital

Just Eat worked with ICS-digital on a geo-specific content marketing and digital PR campaign in the UK. The challenge was to promote their time-sensitive Lunch Legends campaign, aiming to boost awareness, improve engagement quality, drive traffic to campaign landing pages, and rank for key terms like "free lunch."

ICS-digital leveraged its network of UK bloggers and national media contacts to publish campaign content. The solution resulted in over 17,500 weekly content readers and nearly 2.5 million social media views. By the campaign's end, ICS-digital helped Just Eat achieve a number one Google ranking for targeted keywords including "free lunch" and "Lunch Legend."

Just Eat