Case Study: Finery Markets achieves greater brand awareness with ICS-digital

Finery Markets secures 431 coverage pieces with ICS-digital

ICS-digital worked with Finery Markets to increase its brand awareness through gaining coverage in cryptocurrency, technology, and finance publications. The challenge was to build authority and media visibility in a competitive B2B space.

The solution implemented by ICS-digital combined thought leadership and targeted B2B PR announcements. Their approach included expert commentary, newsjacking, and a strategic outreach strategy. The results were 431 pieces of high-authority coverage with an estimated 4.3 billion views, significantly increasing Finery Markets' brand visibility and online authority.

Finery Markets