Case Study: Bridebook boosts share of voice with ICS-digital

Bridebook boosts share of voice 139% with ICS-digital LLP

Bridebook, a UK-based wedding planning platform, engaged ICS-digital to enhance its brand visibility and establish itself as a leading authority in the wedding industry. The challenge was to leverage their Annual Wedding Report to secure high-quality media coverage and build a stronger digital presence against key competitors.

ICS-digital implemented a strategy that transformed the report's data into newsworthy campaigns and positioned Bridebook's founder as an expert commentator. This approach secured significant media coverage across lifestyle and news publications. The campaign delivered a 139% growth in Bridebook's share of voice, increasing it from 8.2% to 19.6% within six months, and strengthened its reputation as a trusted industry voice.

Bridebook