Case Study: bet365 boosts global local-language visibility with ICS-digital

Bet365 drives 250 million monthly users with ICS-digital LLP

The customer, bet365, a global leader in iGaming, faced the challenge of ensuring its digital marketing effectively valued and informed potential customers across numerous territories, despite its vast market penetration. To address this, they partnered with vendor ICS-digital LLP for comprehensive digital marketing campaign services.

ICS-digital implemented a multi-territory strategy, running campaigns in 14 languages over a decade to increase local search engine visibility and improve rankings for both branded and competitive keywords. The solution successfully drove approximately 250 million users to the website monthly, with ICS-digital's efforts contributing to bet365 maintaining its global leadership, including over five million monthly organic visitors from the UK alone.

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