Case Study: Silverstone streamlines race day operations with ICRTouch EPoS software

Silverstone handles 30,000 F1 weekend sales with ICRTouch

Silverstone, a major motorsport venue, needed a robust and flexible EPoS system to handle the high-volume sales during large events like the Formula 1 Grand Prix. They partnered with vendor ICRTouch and their authorized partner Gardiff EPoS to implement the TouchPoint point of sale software to streamline operations and manage peak demand.

Gardiff EPoS installed 32 ICRTouch EPoS till systems integrated with Sage Pay for fast payments and the TouchOffice Web cloud back office for real-time management. The solution provided the necessary reliability, processing approximately 30,000 sales over a race weekend. This significantly reduced queue times and gave Silverstone's management detailed reporting and the operational flexibility to scale their tills up or down for different events.

Silverstone