Case Study: Jersey War Tunnels streamlines ticketing and live sales management with ICRTouch

Jersey War Tunnels improves visitor control with ICRTouch after supporting 40,000+ children

The Jersey War Tunnels, a historical visitor attraction, faced challenges with a dated and disconnected ticketing and point-of-sale system. Their previous setup involved three separate systems for the cafe, tunnels, and back office, which led to inefficient reporting and difficulties managing online ticket sales. They required a seamless, integrated solution to improve operational efficiency and customer service, leading them to partner with vendor ICRTouch for their Ticketing and EPoS software.

ICRTouch implemented a unified platform that integrated online ticket sales, on-site admissions, and cafe sales into a single system. This provided the Jersey War Tunnels with a live view of sales across all channels, the ability to manage stock and customer accounts, and make real-time pricing adjustments. The results included more accurate revenue projection, improved control over visitor numbers, and significantly streamlined operations, allowing the team to maximize their efficiency.

Jersey War Tunnels