Case Study: Tom Dooley Developments achieves near-complete sell-out of Argyle New Farm with iCreate Agency

Tom Dooley Developments sells nearly all Argyle New Farm residences in 12 months with iCreate Agency

iCreate Agency partnered with Tom Dooley Developments to launch Argyle New Farm, an ultra-luxury riverfront property collection in Brisbane. The challenge was to successfully market residences priced from $4.25 million to over $12 million to high-end buyers during the competitive and uncertain climate of the 2020 pandemic.

The solution implemented by iCreate Agency was a refined, digitally-focused marketing strategy that included a sophisticated brand identity, an innovative sales app, and targeted email campaigns. This approach resulted in a near-complete sell-out, with all but one residence sold within 12 months, a remarkable outcome given the project's premium price point and the economic conditions.

Tom Dooley Developments