iCreate Agency
90 Case Studies
A iCreate Agency Case Study
Stothard Projects, a construction and development company operating on the Central Coast and in Sydney, faced a challenge with a website that failed to clearly communicate its three distinct service lines to different buyer audiences. Their previous site did not reflect the premium quality of their work or provide an easy way to showcase their growing project pipeline. They engaged iCreate Agency for StoryBrand copywriting and a custom website design to address these issues.
iCreate Agency designed and built a custom WordPress website structured around audience self-selection, with clear pathways for custom home clients, investors, and developers. They implemented a custom project showcase system allowing the Stothard team to update projects in real time without coding. The solution, supported by strategic StoryBrand messaging, resulted in a refined website that serves as a central hub for all communications and gives the marketing team full control to keep content fresh.