Case Study: St Vincent's Care Services elevates its brand and drives qualified leads with iCreate Agency

St Vincent's Care Services launches new brand positioning and e-book lead generator with iCreate Agency

St Vincent's Care Services, an aged-care provider, needed to elevate its existing brand to better reflect its high-quality, person-centred care and stand out from competitors. The challenge was to develop a clearer marketing message and a refreshed creative strategy without a complete reinvention. They engaged iCreate Agency for a multimedia campaign encompassing creative positioning, web design, and print.

iCreate Agency implemented a new brand positioning, including a new positioning line, badges of honour, and compelling photography. The solution was first launched for the Heathcote facility and then rolled out to the premium Kew facility, including a functional website designed to drive customer enquiries. The vendor, iCreate Agency, delivered a significant improvement in the quality of St Vincent's work across all campaigns, with the client notably impressed by the quick turnaround times and quality of work.

St Vincent's Care Services